Luxury isn’t inconsistent. It’s just not predictable. Most brands think success comes from repeating what worked last time. Same hooks. Same structure. Same timing. But luxury doesn’t build trust through repetition. It builds belief through identity. The worldview stays the same. The values stay the same. The execution evolves. That’s why it feels expensive. It feels intentional, and it’s hard to copy. Patterns are easier to recognize. Standards are harder to feel. Follow for more marketing and

Most people think marketing fails because it’s “too slow.” Or it’s not deliberate enough. I get it we all want our content in our marketing whether it’s on social media or not to take takeoff. When in reality, it usually happens after we’ve gone through the fire and been established. The real problem is most brands disappear before timing ever has a chance to work. I watched a sales leader ask a room full of buyers when they first heard about him. The majority said two years ago. Almost no one s

Baylor School of Social Work Dean steps down following LGBTQ+ grant controversy