The National Retail Federation stands up for the people, policies and ideas that help retail thrive. NRF offers retail news, insights and industry events.

NRF represents the largest private-sector industry in the United States that contains over 3.8 million retail establishments, supporting more than 52 million employees.

NRF is excited to announce the AI Stage at NRF 2026: Retail’s Big Show. If you are seeking actionable insights for integrating AI, agentic AI and emerging technologies into your business …

Dec 16, 2025 · As retailers head to New York next month for the National Retail Federation’s annual conference, they’ll find an industry pushing hard to turn bright ideas into operational …

NRF’s flagship event, Retail’s Big Show, returns to New York City from January 11–13, 2026, at the Jacob K. Javits Convention Center. As the world’s largest retail conference and expo, this …

2 days ago · Planning for NRF 2026? Use this practical guide to navigate the expo map, sessions, tours, NRF app, and turn insights into execution.

The National Retail Federation (NRF) is the world's largest retail trade association, with members including department store, specialty, discount, catalogue, Internet, and independent retailers, …

Together with our philanthropic arm, the NRF Foundation, we stand up for, celebrate, educate and inspire our industry. We’re retail’s greatest advocates, uniting an industry of leaders and …

Step into The Next Now at NRF 2026 with a free Expo Pass, exclusively for qualified retailers. Explore cutting-edge solutions, meet the innovators shaping the future of commerce, and …

Dec 15, 2025 · An estimated 158.9 million consumers plan to shop on Super Saturday according to the annual survey released by NRF and Prosper Insights & Analytics.