With time, ways and marketing methods expanded the way industry experts knew around 10 years before. Brands always use innovative marketing tactics to reach their target audience using the New ...

As if the term Gen Z wasn't echoing in the media enough already, there is a new sub-brand that has been launched to cater specifically to the coveted demographic: Vybe by Peter England. Peter England, ...

The biscuit maker recorded 8.5 billion CRPs in India, the highest among consumer brands. The report said this exceeds the global CRPs of some of the world’s most chosen brands.

FoodStories has opened two new outlets; Food Square has expanded into Ahmedabad, while FreshTerra is growing in Delhi-NCR, and FreshPik and Nature’s Basket continue to attract crowds.

Moj report with Kantar finds that 80% of audiences prefer microdrama, while 86% watch the format for more than 15 minutes daily.

Google has introduced Pixel Tag, a new item-tracking device positioned as a competitor to Apple’s AirTag. The product was unveiled at the company’s Made by Google 2026 event alongside the Pixel 11 ...

The association comes with the brand's Varalakshmi campaign, featuring the actress in a festive film and a temple jewellery collection inspired by traditional motifs.

Under the mandate, AdLift will deploy Tesseract to analyse Casagrand's visibility across AI-powered search experiences and deliver actionable insights.

Fabletics, the US-based activewear brand, is set to enter India through a partnership with Reliance Brands (RBL). The brand will launch its dedicated India website alongside its first mono-brand store ...

Prior to this, she served as associate vice president- agency relations and special partnerships for network channels at the company.

Maruti Suzuki launched the Dzire in 2008 by repurposing the popular Swift platform to offer what the case study describes as ...

Gurugram's waterlogged roads turned into an unlikely boating route last week, after Cars24 put a branded boat on a flooded stretch of the city. The idea was intended as a joke about the city's ...