Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

The consumer behavior of older consumers remains understudied despite the group’s large numbers and high buying power. There are over 110 million adults in North America age 55 and over, representing ...

Market research conducted by Leeds-based Principles Strategy has identified five new post-recession consumer types, which brands need to recognise before launching any marketing campaigns. A recent ...

Influencer marketing continues to show signs of strength, with 81% of consumers reporting that social media posts from influencers, friends or family members drove interest in an item or service ...