When attribution, incrementality and MMM disagree, teams freeze. Growth comes from acting with confidence, stacking small gains and validating impact in the P&L. The post If your measurement strategy ...
The tool will aggregate viewing data across apps and channels from more than 30 million activated VIDAA-powered smart TVs, ...
A new eMarketer and Amazon Ads survey finds 55% of advertisers say ROI measurement is the top barrier to increasing digital audio spend, despite research showing strong long-term performance.
Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...
CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...
Before the rise of artificial intelligence (AI), there was traditional intelligence – like solving math problems without a calculator, writing with a pen and paper or even just having a lengthy ...
NEW YORK, Feb. 18, 2026 (GLOBE NEWSWIRE) -- Becausal, the leader in causal AI-based CPG and retailer audience intelligence, today announced the launch of its Always-On Sales Lift Measurement Module, ...
Dr. Byeongock Kim, Principal Researcher at the AX Convergence Research Center of the Virtual Engineering Platform Research Division, Korea Institute of Machinery and Materials (KIMM, President ...
Pharma digital success is still largely defined by top level engagement metrics such as page visits, time on page, and ...
DoubleVerify has expanded its long-standing partnership with Microsoft Advertising to further authenticate measurement across more of the company's platforms. It now supports audience-targeting ads ...
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