Chipotle Mexican Grill is the next big brand to venture beyond the limits of earthly marketing and into the vast metaverse. For Halloween this year, the fast-casual chain is offering a free “boorito” ...

Chipotle Mexican Grill will return to Roblox to launch Chipotle Burrito Builder, according to a press release. The simulation will allow players to roll virtual burritos and earn the brand's ...

Chipotle is giving away $1 million worth of free food on Monday, in honor of Cinco de Mayo. The brand announced its “Ingredient Quest” gaming experience on Roblox in a press release Tuesday. The game ...

GameSpot may get a commission from retail offers. April 7 is National Burrito Day, and Roblox is celebrating the occasion by launching a new burrito-themed game inside the sandbox title. The Chipotle ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has ...