As federal employees, the strategic planning process offers us a unique opportunity to shape the future of our agencies and the services we provide to the public. With the requirements under the ...

Rajiv Shesh is the Chief Revenue Officer at HCLSoftware where he leads revenue growth & customer advocacy for Products & Platforms division. The digital world has seen massive innovation. At the heart ...

The lack of willingness to deep-dive research and reliance on poor proprietary data consistently undermine go-to-market strategies. Disjointed customer-facing teams and fragmented tech stacks make it ...

Nonprofit leaders, midlevel managers, and frontline staff sometimes view strategic planning as one more task heaped onto near-impossible workloads. After all, developing a strategic plan — by ...

Adapt your content strategy for traditional search and emerging AI experiences through audience insight, originality, and ...

For many B2B teams, summer is a “soft quarter.” Sales slow down, prospects are traveling, team members take time off, and major launches get pushed to Q4. It’s easy to see this lull as a necessary ...

Data has evolved from being a support function to becoming the very foundation of competitive advantage in business today. Artificial intelligence (AI) is transforming industries, and companies are ...

To start solving your go-to-market strategy, you must answer the following three questions: How do I convey the value of my product or service to my end user or customer? How do I enable my buyer to ...

If you’ve ever sat through a death-by-PowerPoint strategy presentation, you know the pain. Most leadership teams go too deep with their strategic plans. Traditional plans are bloated. They’re loaded ...

Early in my career, I worked with mid-market companies that believed growth was a matter of doing more — more hires, more campaigns, more spend, more tech. The logic was simple: If we could just ...