While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology. The toy maker introduced its LEGO SMART Play™ ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

WASHINGTON — Lego bricks, the iconic toy, are about to get an upgrade. The Lego Group announced this week that its new line of "Smart Bricks" would begin rolling out on March 1. But what is a Smart ...

Lego unveiled its most ambitious product in nearly 50 years at CES 2026. It’s called the Smart Brick — a 2×4 Lego brick with an entire computer inside. The brick contains light and sound capabilities, ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.

Lego fans of all ages are gearing up for the New Mexico Brick Convention, taking place on Saturday and Sunday, Jan. 17-18, at Expo New Mexico.The two-day event showcases creativity, featuring over 3 ...

BROOMFIELD, Colo. — Crocs and the Lego Group are teaming up to make a new kind of shoe that looks like a giant Lego brick. The new shoe, called the Lego Brick Clog, will be available Feb. 16, 2026.