Learn how Activities, Interests, and Opinions (AIO) help define consumer psychographic profiles, enhancing targeted marketing strategies by understanding customer behavior.

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

A survey of HVAC contractors and homeowners found significant gaps between the places that contractors tend to focus marketing efforts and the ways consumers are most likely to search for HVAC service ...

SAN MATEO, Calif.--(BUSINESS WIRE)--SurveyMonkey, a global leader in online surveys and forms, today announced that it has expanded access to the company’s market research solutions for Basic (free) ...

Recent advancements in generative AI and machine learning are changing the ways data analytics and market research are conducted. Practitioners and consumers of market insights can leverage new ...

Market research is a crucial component of any business strategy. Here are some of the best tools you can use in your market research efforts. Building a successful business is no easy feat, especially ...

I’ve been working in market research for my entire career spanning a 30-year period, including leading large teams and building my own successful agency. I’m someone who is curious and open to change, ...