Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media buyers. Specifically, fraudsters are duping ad buyers who log into Google Ads ...

Since March 1st, there are many Google Ads accounts that are not serving ads. The Google Ads forum is filled with complaints about this and as far as I can tell, I cannot find a single response from ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant ...

Are you tired of the same snooze-fest PPC “best practices” on improving your Google Ads account? It’s a new year, and we’re getting creative! Instead of another optimization guide, let’s explore the ...

Google has added a new section to its policy on pausing Google Ads accounts. It says Google "may pause your individual account if it is linked to a Manager account that is currently in violation of ...

Have you ever found yourself staring at an underperforming Google Ads account, weighing whether to optimize the existing structure or rebuild entirely? Restructuring isn’t a decision to take lightly.

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Forbes contributors publish independent expert analyses and insights. Davey Winder is a veteran cybersecurity writer, hacker and analyst. When it comes to attack distribution methodologies, malicious ...

Last week Google introduced a radical shake-up of search that presents users with AI-generated answers to their queries. Now the company says it will soon start including ads inside those AI Overviews ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...