What factors are driving marketing automation platform use, and what capabilities do MAPs provide? We conducted original ...

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

Even with dozens of marketing channels available today, email remains one of the most effective ways to create meaningful relationships, convert potential customers, and strengthen loyalty especially ...

Mailchimp has grown from a basic newsletter tool into a platform that supports small businesses with email creation, subscriber management, forms, landing pages, automation, and reporting. Its ...

You open your email automation platform and instantly feel overwhelmed. Dozens of workflows stare back at you — welcome ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to grow to $13.48 billion by 2028, ...

Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with ...

The debate over the dominance of email versus chat-based collaboration platforms in professional settings continues to grow as businesses seek secure, efficient, and user-friendly communication tools.

Florence Chikezie, Founder at ReDahlia & Entrepreneurs.ng. I help new entrepreneurs start businesses in 30 days & guide companies to scale. Starting and running a business comes with many challenges, ...