Multiple studies and opinion surveys performed across industries agree: It’s more cost-effective to retain existing customers than it is to acquire new ones. Knowing this, many business leaders devote ...

Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a new sale or launch a ...

Business owners and marketers in SaaS-based businesses spend a tremendous amount of time on lead-generation. As an agency partner, sometimes it seems that’s all they focus on—the top of the funnel and ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

A CRM (customer relationship management) is a single software platform that allows businesses to manage and monitor customer relationships with both current and potential customers. With a good CRM, ...

Effective strategies matter: From building relationships on shared values to empowering customer service teams, offering omnichannel support, personalizing communications, and rewarding loyalty can ...

Opinions expressed by Entrepreneur contributors are their own. What if your customers decided to stay with your brand, totally ignoring your competitors? What if they not only stayed but also started ...

SAN FRANCISCO, April 23, 2019 /PRNewswire-PRWeb/ -- Brightback launched today with $11 million in total funding, and unveiled the industry's first customer retention automation software for ...

Automotive retail solutions provider Keyloop has joined forces with AI company Kortical, aimed at enhancing dealers’ retention of customers approaching the end of their vehicle finance agreements or ...

Customer retention is more valuable than you think. Elevate your customer retention practices to grow your revenue and profits with this guide. As you build your ecommerce brand, your initial focus ...