Tension: Brands chase content volume expecting performance gains, yet find themselves trapped in diminishing returns despite ...

My SEO mantra in the age of GEO is from the great Lil Wayne, “Real G’s move in silence like lasagna.” Translation for SEO marketers: the most effective GEO moves aren’t loud growth hacks. They’re the ...

How is the content on your website performing? What about that blog content you published two months ago? Two years ago? Is it all helping you meet your goals? Do you know – or do you have no idea?

While we may all have goals when we start producing content, it can be easy to stray away from them or stop tracking them over time. As your website grows, it’s recommended you run a content audit ...

Hey, wait didn’t we already write something about this? Why isn’t this blog post ranking on Page 1 for anything yet? Should we update this content or create a new one? These are common questions when ...

Here’s why it’s important to conduct a content audit — and a step-by-step guide on how to do it effectively. A content audit is an in-depth analysis of previously published, or “old,” content that ...

Thin content and how content is organized sitewide are some of the factors that can impact rankings. Learn more about content-related audit items here. After Screaming Frog has finished crawling, just ...

Co-Founder & CEO at HawkSEM, helping brands "crush it" through ROI-focused, results-driven digital marketing programs for over 12 years. When you have a marketing program that includes an experienced ...

In summer 2022 Impact Architects (IA) partnered with our newsroom to conduct a content audit of journalism produced in audio formats for broadcast on 89.3 KPCC, digital stories for LAist.com, and ...