The label has to get in the way of one of these customers if your beer is good; otherwise, they will grab another one. That’s ...

Andrew Parks is a Minneapolis-based writer and editor who covers topics ranging from food, drink, dining, and travel to arts and culture. "Highland was ready for a big change," explains the creative ...

Independent brewers haven’t just ripped up the rules on flavour – they have transformed beer packaging, too. Labels and cans are mini masterpieces – and the new aesthetic is asexual, inclusive and ...

Behind the frosted glass at your local bottle store stands an unorthodox display of modern art. You’ve slugged back its muse for years, popped its logoed caps to get at what’s considered the star of ...