As the recession takes its toll, marketers are increasingly expected to do more with less. So what can you do? One answer is to segment your customers by the experience they have with you so that you ...

UK B2B brands aren’t making the most of customer segmentation. Paul Hague, director at B2B International, offers tips to help businesses succeed According to our survey of large UK businesses – ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

With a foreword by late Piyush Pandey, the book explores the 'ask economy' and outlines frameworks on brand, demand ...

Yoav Kutner is the founder and CEO of open-source commerce technology pioneer Oro, Inc. Previously, he was the CTO & cofounder of Magento. In the eCommerce era, enterprise sales are increasingly ...

Plus, why acquiring new customers are not the best way to growth.

The book promises to be a practitioner’s blueprint to influence buying groups, accelerate revenue and drive adoption ...

In his book, marketing veteran Rajesh Kumar argues that structural shifts in purchasing behaviour are reshaping enterprise go ...

LONDON--(BUSINESS WIRE)--Technavio analysts forecast the global office stationery and supplies B2B market to grow at a CAGR close to 3% during the forecast period, according to their latest market ...

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...