Men’s grooming brand AXE is trying to grab the attention of Gen Z guys by featuring award-winning rapper Lil Baby along with his 2020 single “All In” in its latest campaign, “Fresh as Fr*sh.” The ...
Axe commercials are among the most searched and watched commercials; not only are they visually stunning but they manage to combine glamour and humour and get the message across effectively. The new ...
The campaign combines film, print, web applications and a Facebook game. 'Smell sweet not sweaty' is currently running in Indonesia and due for launch across the region. Central to the campaign is new ...
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