ARY Digital has limited YouTube access to premium dramas for viewers in Pakistan, directing them to ARY Plus, while the shows ...

ARY Digital, one of Pakistan’s leading entertainment networks, is preparing to make a major change to the way viewers ...

The channel is testing whether the billions of views its dramas get on YouTube can translate to subscribers on its new app.

ARY Digital is pulling its dramas off YouTube to launch ARY Plus. Discover why Pakistani media networks are dumping Big Tech to build local streaming apps.

For years, Pakistani television built a massive global audience on YouTube, but networks never owned the data or the primary ...

ARY Digital is moving its Pakistani dramas from YouTube to ARY Plus from September 17. Here’s what it means for Indian fans ...

ARY Plus was already carrying ARY content before the YouTube shift, but the September 17 change significantly increased its ...