Group Travel Company Much Better Adventures (MBA) has just released new booking data pointing to six major adventure travel trends for 2026. Based on real booking data, they’ve shared six adventure ...
Adventure travel is booming, and over the last decade, it’s evolved into something far bigger than a niche travel experience for thrill seeking hobbyists. According to market sizing research and ...
Female tourist standing at the rim of Kawah Ijen volcano, enjoying the view of turquoise colored crater lake, in Lumajang regency, East Java, Indonesia. Adventure travel has transformed from a niche ...
The Adventure Travel Trade Association (ATTA) recently unveiled three new initiatives during its Adventure Travel World Summit (ATWS) in Panama City. Each of the three initiatives is aimed at ...
Experts share the high-impact adventures topping their wish lists right now—from wildlife-rich jungles to polar expeditions that pair adrenaline with serious comfort. Since 1971, Travel + Leisure ...
Add Yahoo as a preferred source to see more of our stories on Google. Black Millennials and Gen Z travelers are fundamentally transforming the adventure travel landscape by carving out spaces where ...
North America is a key source market, with travelers seeking experiential journeys that mix activity, culture and enrichment.
The Travel Corporation (TTC) restructured its North American Specialist & Adventure Division, appointing Guy Young as CEO.
Adam H. Callaghan is a Quality Team Developmental Editor for Food & Wine. A multilingual editor and writer based in New England, he's worked across digital and print for over 10 years covering food ...