Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

A good online advertisement encourages someone to click. So how does a marketer encourage one to leave that lovely webpage and follow a link? As you develop your ad, think to yourself, “what has ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Bing Ads has updated its conversion tracking and will now count conversions based on the time of the ad click. In a related update, Bing Ads will now report on Assists based on the time of the ad ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

Apple today previewed a new Safari feature called Privacy Preserving Ad Click Attribution that it says will allow advertisers to measure the effectiveness of their ad ...

Facebook Ads continues to be an effective digital advertising tool for brands due to their large audience and detailed targeting options. When developing a Facebook ads strategy, combining creativity ...

Apple has introduced a new privacy technology it is including in WebKit, the browser rendering engine used by Safari, one that enables online advertising to allow attribution for clicks to be passed ...

For years, the web has been largely free thanks to online ads. The problem is that nobody likes them. When they’re not obnoxiously taking over your entire screen or autoplaying, they’re tracking you ...

Most surveys find that consumers aren’t aware of the difference between ads and organic listings in search results. But what about the consumers that are aware and acknowledge clicking on ads? What ...